Good marketing is about delivering good value. Value for the entire marketing chain. Value for the artists who fabricate wonderful consumer experiences; value for the clients who they work for; value for the consumers of products and media and those who deliver it. From content creators to household consumers the entire marketing chain needs a good overhaul. New delivery models and compensation arrangements. The present model has run it’s course… it’s time for a Nu look.
Cable & Broadcast TV:The Shotgun vs. The Rifle
How It Could Work – And One Day Will!
Many thanks to my good friend Stephen Kennedy for use of his great Testimonial Portraits Stock available HERE